追求视频处理的更高效率

观众对高质量4K视频内容的需求直线上升, 和 there is an expectation that 8K video will also surge in the coming years. 然而, 随着分辨率的提高，文件大小也会大得多, which is challenging for media providers because of the increased storage 和 processing power needed. Naturally, media companies are seeking ways to process video more 有效地. Frank Schönberger of MainConcept explores how content providers 和 video services leverage technological developments in video compression 和 AI to improve efficiency at every stage of the broadcast workflow, 从捕获点到交付给最终用户.

AVOD时代:哪个指标最重要?

在AVOD时代, 杰弗里•约翰逊, 高级主管, Verve集团的供需关系, 分解最重要的参数类型, 根据参与情况进行分类, 可见性, 和性能.

体育流媒体的复杂性需要持续的测试

掌声的阿德里安·加西亚写了关于流媒体的交集, 体育, 赌博创造了一个充满活力和快速发展的环境. 随着流媒体技术的进步，体育博彩变得更容易获得, testing 和 integration of these elements is needed to transform how seamlessly fans enjoy 体育 和 gambling.

商业媒体数据将推动CTV的未来

维克多雅科夫列夫, 副主任, 产品营销, PubMatic, discusses how there are two rising superpowers in the digital marketing space right now, 他们没有竞争. 他们正在融合，他概述了为什么这对营销人员来说是一个极好的消息.

内容交付在争夺眼球的过程中是如何演变的

有更多内容, 通过更多的设备和应用程序交付, 付费电视和流媒体运营商都在努力争夺眼球. 对于视频娱乐行业来说，这是一个动荡的时期, 市场饱和和用户流失率高的地方, 和 operators now more than ever need to underst和 和 meet the evolving dem和s of consumers. 通过调整他们的产品与消费者的期望, 运营商可以开拓竞争优势, enhance revenue streams 和 strengthen their position in a fiercely competitive market.

在流动的海洋中航行:派拉蒙的大胆举动和未来的挑战

在不断发展的流媒体领域, Paramount's Q1 earnings call revealed a complex picture with a myriad of opportunities 和 challenges. 在领导层更迭和围绕战略合并的猜测中, 派拉蒙正处于关键时刻. 丹口高曼, Ateliere的创始人兼首席执行官, writes discusses how their recent maneuvers will undoubtedly have major repercussions for the global streaming industry.

现在是2024年，你知道你的客户在哪里吗?

接触到不同的观众, 听众, 媒体的消费者不再仅仅关注你的主要渠道. You have to find ways to engage them where they are, no matter how they want to communicate. 到2024年，这将涉及移动应用程序, 网络应用程序, 网站, 流媒体应用, 其他流媒体服务, 和更多的. It also includes the people providing access to your content - mobile carriers, 互联网运营商, 有线电视提供商.

在NAB，内容将受连接的支配

As broadcasters 和 content providers head to next week's NAB conference in Las Vegas, 一场悄无声息的变革正在内容和, 更具体地说, 内容交付. 这不仅仅是内容的演变，而是内容的消费和传递方式. 因此，互联互通是今年论坛的一个重要主题.

央视即将实现其创意承诺

Creator-driven广告, 全面动态创意优化, 以及实时上下文信息将出现在联网电视上

促进伙伴关系，推动当今媒体生态系统的业务增长

随着媒体领域的复杂性不断增长, media organizations across the value chain face increased challenges to getting their content to audiences quickly, 有效地, 和成本效益. 然而, Catherine Gonzalez Pack of LTN outlines how the right MSP partner will enable media companies to accelerate their go-to-market 和 achieve long-term business success while driving cost efficiencies.

尽管市场繁荣，可竞价电视仍有一些大问题需要解决

而央视显然有很大的潜力, 大有前途的混合动力, 数字化带来的实时效益与品牌安全, 背靠椅背，享受线性电视的体验, Geoff Wolinetz of OpenX believes that biddable CTV needs to address two key problems: ad fraud on the open market 和 a lack of st和ardized measurement protocols.

Singing in the Digital Subway: How Livestreaming Bridges Our Need for Connection

在人与人之间的联系在2020年达到历史最低点之后, people flocked to online platforms like Twitch to fill the sudden void we were suddenly 和 collectively experiencing. 流媒体迅速发展，容纳了各种各样的激情, 从游戏到烹饪再到运动等等. 勒克斯Narayan, StreamAlive的联合创始人兼首席执行官, outlines the specific ways that streaming st和s to benefit from a conversational atmosphere 和 offers actionable ways that streamers can implement these interactions to connect with their audience.

Navigating the Dynamic World of Personalized Advertising for Video Streaming

在今天的视频流媒体领域, the quest for effective advertising has led to a paradigm shift toward 动态AD插入 (DAI). This cutting-edge approach enables advertisers to target specific audiences with tailored content, 最大化用户粘性和收益潜力. 随着流媒体行业的持续飙升, DAI是游戏规则的改变者, 有望增强盈利和观众体验.

Streaming Wars: End-to-End Quality Assurance 和 Video Analysis Gives Streaming Service Providers the Upper H和

The battle for audience retention continues to intensify in the highly competitive streaming realm. Anupama Anantharaman of Interra Systems highlights the critical role that end-to-end quality assurance, 介质质量监控, 和 in-depth video analysis play in meeting the escalating dem和s of today's video consumers 和 why the role of these processes is becoming more crucial than ever.

Considerations for Providers Shifting from QAM to IP Video Delivery Networks

传统的, 受控的广播环境正在被动态的广播环境所取代, complex ecosystems where multiple applications 和 services must coexist harmoniously. 挑战在于保持提供者主要服务的质量, 比如带有动态插入广告的线性电视, while accommodating the diverse requirements for 和 potential interference from third-party applications. Witbe的Yoann Hinard讨论了整个过程中面临的挑战, 包括远程监控, 动态AD插入, 以及跨设备的QC测试.

解锁CTV的上下文定位机会

TV is being digitized at an interesting time on the digital advertising timeline. 就像广告商能够在大屏幕上瞄准受众一样, 他们最喜欢的方法——第三方cookie——正在消失. 这很不方便, 还有大卫·纳菲斯, CTV在Kargo的总经理, argues that it's also a catalyst to force advertisers to test 和 perfect other targeting methodologies on CTV. 其中最有希望的是上下文定位.

CTV广告的优质环境优势

A joint study by Vevo 和 Channel 4 found an almost 50% rise in consumers with a notable preference for premium television content. 洛葛仙妮哈雷, 艾泽里安客户战略总监, explains how advertisers can adapt to this consumer preference shift 和 optimize ad placement strategies within CTV environments to impactfully 和 accurately reach incremental, 可寻址的观众.

战胜时间:大规模的体育直播

成功实现体育流媒体的规模化, streamers must commit to delivering the best video quality 和 reliable 和 advanced experiences, 同时打击盗版. Simon Brydon of Synamedia breaks down exactly how to get all bases covered in 体育 streaming.

The Rise of the Ad Tier: How Streaming Business Models Determine the Content We Watch

追求催化利润, large video streaming companies have been radically altering their approach to growing top-line revenue 和 curtailing costs for some time now, 通过裁员, password-sharing镇压, 授权目录内容竞争流媒体, 和, 值得注意的是, 广告层级的引入.

音乐活动的未来是混合的吗?

理查德·埃文斯, Vizrt高级内容制作人, 讨论音乐活动的未来和现场活动的方式, including major festivals such as South by Southwest (SXSW) are considering the digital experience more than ever.